[001-mimic#2 non scientific]The Audacity of Google-TIME_Hailey

The Audacity of Google 

Larry Page and the Art of the Moon Shot

-by Harry McCracken and Lev Grossman, TIME, September 28, 2013.

Original paragraphs

It’s worth pointing out that there is no other company in Silicon Valley that could plausibly make such an announcement. Smaller outfits don’t have the money; larger ones don’t have the bones. Apple may have set the standard for surprise unveilings, but excepting a major new product every few years, these mostly qualify as short term. Google’s modus operandi, in comparison, is gonzo airdrops into deep “Wait, really?” territory. Last week Apple announced a new iPhone; what did you do this week, Google? Oh, we founded a company that might one day defeat death itself.

The unavoidable question this raises is why a company built on finding information and serving ads next to it is spending untold amounts on a project that flies in the face of the basic fact of the human condition, the existential certainty of aging and death. To which the unavoidable answer is another question: Who the hell else is going to do it?

First trial

It is worth pointing out that there is no other company that can announce such thing as Google. The small companies don’t have the money, and the large ones don’t have the bones. Apple may release new product every year, but it is only a short term. As it is for Google, they jump into a deep territory, which is “Wait, what?” Apple would say “Oh, we released a new iPhone this week, what did you do Google?” Google answer: we built a company that may one day defeat death.

Why does a company that serving search engines and creating ads would want to work on something that affects human life? The answer to this question leads to another question “Who the hell else is going to do it?”

 Second trial

It’s worth pointing out that there is no other company in Silicon Valley that couldwould plausibly make such an announcement. Smaller outfits don’t have the money; larger ones don’t have the bones. Apple may have set the standard for surprise unveilings, but excepting a major new product every few years, however, thisthese mostly qualify as short term. Google’s modusios  operandti, in comparison, is gonzo airdrops into the deep “Wait, really?” territory. Last week, Apple announced a new iPhone, what did you do this week, Google? Oh, we founded a company that might one day defeat the death itself.

TheAn unavoidable question this raises is why a company that built on finding information and serving ads next to it is spending untold amounts onin a project that flies in the face of the basic fact of the human condition, the existing existential certainty of aging and death. The unavoidable answer lead tois another question “Who the hell else is going to do it?